Advertising
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Advertising
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Advertising
GumGum’s New Streaming Campaigns Fuel Awareness for Advocacy Organizations
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Press Mentions
Advertising
Playground XYZ Acquired By US Tech Giant GumGum
Advertising
.png)
GumGum Acquires Attention Measurement Platform Playground XYZ
Technology
Why proper use of contextual targeting needs to focus on mindset more than metadata, report
Advertising
Want Their Attention? Don’t Forget the Context
Advertising
Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds
Advertising
Advertisers are Accidentally Avoiding Climate Change Content
Technology
International Business Forum and Awards Recap
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Advertising