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GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardization Efforts
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Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology
Advertising
New Study by MAGNA & GumGum Reveals Brands Can Stand Out on Connected TV by Utilizing Overlay Ads to Capture Audience Attention
Corporate
GumGum Partners with the Ad Council on Support for Ukraine
Corporate
GumGum powers into Europe on the back of accelerated US growth
Corporate
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads
Corporate
GumGum Acquires Attention Measurement And Optimization Platform Playground xyz
Advertising
Almost 60% of Content Containing Climate Change-Related Keywords Are Brand Safe
Press Mentions
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Playground XYZ Acquired By US Tech Giant GumGum
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GumGum Acquires Attention Measurement Platform Playground XYZ
Technology
Why proper use of contextual targeting needs to focus on mindset more than metadata, report
Advertising
Want Their Attention? Don’t Forget the Context
Advertising
Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds
Advertising
Advertisers are Accidentally Avoiding Climate Change Content
Technology
International Business Forum and Awards Recap
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
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