Advertising
Corporate
Contextual Ad Pioneer, GumGum, Merges Playground xyz's APAC Media Business, Creating a Powerhouse Ad Suite for the Mindset Era
Technology
GumGum Granted Two New Patents for Dynamic Overlay Ad-Insertion Within Video Streams
Advertising
GumGum Selected By Outbrain to Expand Advanced Contextual Analysis Insights and Brand Safety
Technology
GumGum partners with On Device to power new Attentive Lift solution
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Corporate
Niall Hogan Appointed General Manager JAPAC at GumGum, Spearheading Expansion in Japan, Australia, and Asia-Pacific Markets
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Advertising
Holiday Shoppers Prioritize Gifts but Cut Travel First, GumGum Survey Finds
Press Mentions
Advertising
Lack of Standardization Stalls Media Decarbonization Efforts
Advertising
“Killer” Key Lime Pie? Pop The Hood Of Your Targeting Vendors To Avoid Silly Contextual Fails
Advertising
Keeping brands safe doesn’t have to mean a media lockdown
Advertising
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It’s Time For Publishers To Be More Transparent About Ad Refreshing
Advertising
Is contextual targeting the fashionable new way to reach audiences online?
Advertising
Is AI the solution to privacy-safe targeting in a post-cookie world? Some experts think so
Technology
International Business Forum and Awards Recap
Corporate
Innovative Companies Turn LA Into an AI Hub
Advertising
