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Press Releases

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Advertising

73% of U.S. Shoppers Say Advertising Drives Back-to-School Purchases

73% of U.S. Shoppers Say Advertising Drives Back-to-School Purchases

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Advertising

Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum

Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum

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Advertising

Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format

Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format

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Corporate

GumGum Appoints Marcus Startzel as New CEO

GumGum Appoints Marcus Startzel as New CEO

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Advertising

GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks

GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks

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Advertising

GumGum’s New Streaming Campaigns Fuel Awareness for Advocacy Organizations

GumGum’s New Streaming Campaigns Fuel Awareness for Advocacy Organizations

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Advertising

Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising

Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising

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Advertising

GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy

GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy

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Technology

Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads

Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads

Press Mentions

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Advertising

42 rising stars of adtech who are solving advertisers’ toughest problems

42 rising stars of adtech who are solving advertisers’ toughest problems

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Corporate

built in LA

How Relativity Space and GumGum Put the ‘EI’ in DEI

How Relativity Space and GumGum Put the ‘EI’ in DEI

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Advertising

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GumGum’s Peter Wallace: “Contextual, attention and creativity work like a dating app”

GumGum’s Peter Wallace: “Contextual, attention and creativity work like a dating app”

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Advertising

Happy Data Privacy Day! 13 experts share predictions for what’s to come

Happy Data Privacy Day! 13 experts share predictions for what’s to come

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Advertising

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Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows

Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows

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Advertising

Magic of Mindset: How Contextual Strikes a Chord with Viewers – Before They Hit “Skip Ad”

Magic of Mindset: How Contextual Strikes a Chord with Viewers – Before They Hit “Skip Ad”

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Advertising

Predictions 2022: The Future of Measurement and Attribution

Predictions 2022: The Future of Measurement and Attribution

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Advertising

Predictions 2022: Contextual

Predictions 2022: Contextual

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Advertising

Seeking Both Performance And Equity, Brands Aim To Get Smarter About Brand Safety

Seeking Both Performance And Equity, Brands Aim To Get Smarter About Brand Safety