Advertising
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Advertising
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Advertising
GumGum’s New Streaming Campaigns Fuel Awareness for Advocacy Organizations
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Press Mentions
Advertising
Contextual: don’t call it a comeback
Advertising
Why attention metrics matter more to advertisers than ever before
Advertising
Ads could come to Netflix sooner than expected — here are 6 adtech firms it could buy or work with to build an advertising business
Advertising
GumGum appoints Harmen Tjaarda as Managing Director for four European markets
Advertising
AW360: Phil Schraeder, CEO, GumGum
Advertising
The Great Disconnect: Why Brands Should Rethink Their Advertising for a Post-Identity Age
Advertising
AiThority Interview Series with Eric Visser, President EMEA at GumGum
Advertising
MarTech Interview with Phil Schraeder, CEO at GumGum
Advertising