Advertising
Technology
GumGum Integrates Attention Measurement Into All Contextual Campaigns
Corporate
GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches
Advertising
SAP boosts brand awareness using GumGum’s high impact ad formats and Verity™, GumGum’s advanced contextual targeting solution
Advertising
GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities
Advertising
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
Advertising
GumGum and Frameplay Partner to Deliver Contextually-Relevant, Intrinsic In-Game Advertisements
Technology
GumGum Granted Two New Patents for Dynamic Overlay Ad-Insertion Within Video Streams
Advertising
GumGum Announces Industry First Contextual Partnership with Tumblr
Press Mentions
Advertising
Why Back-to-School is a Dangerous Time for Advertisers
Advertising
Want to Find Voters in the Right Mindset Through Digital Advertising? Here’s How
Advertising
‘Of course, all of this will go out of the window’: The refresher’s guide to Cannes
Corporate
How to Make Pride Shine During a Dark Year for LGBTQ Employees
Advertising
Great Ads Are About Winning People’s Hearts and Minds (Not Their PII)
Advertising
A Giant Leap For Advertising Kind: How The Metaverse Could Lead To A Next-Gen Brand Experience
Advertising
The Attention Economy: a journey towards better measurement?
Advertising
Defining the Attention Economy: what are the metrics of success?
Advertising