Corporate
Advertising
GumGum and Fuse Media Partner to Strengthen Relationship with Multicultural Audiences
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Half of Consumers Say Identity-Based Ad-Targeting Promotes Offensive Stereotypes, Survey Reveals
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Your Holiday Gift-Giving Could Be at Risk: Targeted Ads Are Spoiling Surprises, GumGum Survey Finds
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Consumers Say Holiday Ads Spark Joy, But Retargeting Threatens to Ruin Gift Surprises
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Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
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GumGum’s Award-Winning High-Impact Ad Format, Hang Time, Launches in Germany, the Netherlands and Belgium
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GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut
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Verity™,GumGum’s Contextual Intelligence Solution Wins Most Valuable Product by Campaign’s Tech MVP of 2021 Awards
Press Mentions
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Seeking Both Performance And Equity, Brands Aim To Get Smarter About Brand Safety
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SAP boosts brand awareness with GumGum ad formats and contextual targeting solution
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Predictions 2022: The Future of Measurement and Attribution
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Predictions 2022: Contextual
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Playground XYZ Acquired By US Tech Giant GumGum
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‘Of course, all of this will go out of the window’: The refresher’s guide to Cannes
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New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
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Navigating the wild world of contextual – and what to look out for
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