Advertising
Corporate
Contextual Ad Pioneer, GumGum, Merges Playground xyz's APAC Media Business, Creating a Powerhouse Ad Suite for the Mindset Era
Technology
GumGum Granted Two New Patents for Dynamic Overlay Ad-Insertion Within Video Streams
Advertising
GumGum Selected By Outbrain to Expand Advanced Contextual Analysis Insights and Brand Safety
Technology
GumGum partners with On Device to power new Attentive Lift solution
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Corporate
Niall Hogan Appointed General Manager JAPAC at GumGum, Spearheading Expansion in Japan, Australia, and Asia-Pacific Markets
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Advertising
Holiday Shoppers Prioritize Gifts but Cut Travel First, GumGum Survey Finds
Press Mentions
Advertising
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Seeking Both Performance And Equity, Brands Aim To Get Smarter About Brand Safety
Advertising
SAP boosts brand awareness with GumGum ad formats and contextual targeting solution
Advertising
Predictions 2022: The Future of Measurement and Attribution
Advertising
Predictions 2022: Contextual
Advertising
Playground XYZ Acquired By US Tech Giant GumGum
Advertising
‘Of course, all of this will go out of the window’: The refresher’s guide to Cannes
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Advertising
Navigating the wild world of contextual – and what to look out for
Advertising
