Advertising
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Advertising
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Advertising
GumGum’s New Streaming Campaigns Fuel Awareness for Advocacy Organizations
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Press Mentions
Advertising
Why Back-to-School is a Dangerous Time for Advertisers
Advertising
Want to Find Voters in the Right Mindset Through Digital Advertising? Here’s How
Advertising
‘Of course, all of this will go out of the window’: The refresher’s guide to Cannes
Corporate
How to Make Pride Shine During a Dark Year for LGBTQ Employees
Advertising
Great Ads Are About Winning People’s Hearts and Minds (Not Their PII)
Advertising
A Giant Leap For Advertising Kind: How The Metaverse Could Lead To A Next-Gen Brand Experience
Advertising
The Attention Economy: a journey towards better measurement?
Advertising
Defining the Attention Economy: what are the metrics of success?
Advertising