Corporate
Advertising
GumGum and Fuse Media Partner to Strengthen Relationship with Multicultural Audiences
Advertising
Half of Consumers Say Identity-Based Ad-Targeting Promotes Offensive Stereotypes, Survey Reveals
Advertising
Your Holiday Gift-Giving Could Be at Risk: Targeted Ads Are Spoiling Surprises, GumGum Survey Finds
Advertising
Consumers Say Holiday Ads Spark Joy, But Retargeting Threatens to Ruin Gift Surprises
Advertising
Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Advertising
GumGum’s Award-Winning High-Impact Ad Format, Hang Time, Launches in Germany, the Netherlands and Belgium
Advertising
GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut
Advertising
Verity™,GumGum’s Contextual Intelligence Solution Wins Most Valuable Product by Campaign’s Tech MVP of 2021 Awards
Press Mentions
Advertising
Tech Companies Pave the Way for Post-Pandemic Workplaces
Technology
Sustainability is important to consumers: Friday’s daily brief Plus, acquisition news from Sitecore, partnership news from Acuity
Advertising
‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
Advertising
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Advertising
Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds
Advertising
Study: Contextual Targeting More Cost Efficient than Behavioural; GumGum Most Accurate Contextual Vendor
Advertising
Study: 20% Of Ads On Kids’ CTV Content Are Inappropriate
Corporate
States Push Internet Privacy Rules in Lieu of Federal Standards
Advertising
