Corporate
Corporate
Contextual Intelligence Company GumGum to Present at Upcoming Investor Conferences
Corporate
Contextual Intelligence Company GumGum to Present and Host Meetings at Upcoming Investor Conference
Advertising
GumGum and Fuse Media Partner to Strengthen Relationship with Multicultural Audiences
Advertising
Half of Consumers Say Identity-Based Ad-Targeting Promotes Offensive Stereotypes, Survey Reveals
Advertising
Your Holiday Gift-Giving Could Be at Risk: Targeted Ads Are Spoiling Surprises, GumGum Survey Finds
Advertising
Consumers Say Holiday Ads Spark Joy, But Retargeting Threatens to Ruin Gift Surprises
Advertising
Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
Advertising
GumGum’s Award-Winning High-Impact Ad Format, Hang Time, Launches in Germany, the Netherlands and Belgium
Press Mentions
Advertising
Tech Companies Pave the Way for Post-Pandemic Workplaces
Technology
Sustainability is important to consumers: Friday’s daily brief Plus, acquisition news from Sitecore, partnership news from Acuity
Advertising
‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
Advertising
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Advertising
Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds
Advertising
Study: Contextual Targeting More Cost Efficient than Behavioural; GumGum Most Accurate Contextual Vendor
Advertising
Study: 20% Of Ads On Kids’ CTV Content Are Inappropriate
Corporate
States Push Internet Privacy Rules in Lieu of Federal Standards
Advertising
