Corporate
Advertising
GumGum and ShowHeroes Announce Exclusive Global Partnership Focused on U.S. Market
Advertising
SAP boosts brand awareness using GumGum’s high impact ad formats and Verity™, GumGum’s advanced contextual targeting solution
Advertising
In-Game Advertising Campaign Powered by GumGum Boosts Samsung’s Brand Perception
Advertising
New GumGum Research Finds That 75 Percent of Brands Were Exposed to Brand Safety Issues Last Year, Yet 15 Percent Haven’t Taken Any Action
Technology
GumGum Inc. Launches First-of-its-Kind Sports Marketing Solution for Brands
Advertising
Programmatic Industry Insights Flow With Wine at Cannes Lions
Advertising
New Study By GumGum Finds That 57% of Americans Are More Willing to Pay Attention to Political Ads When They Are Immersed in the Content They Are Consuming
Corporate
Contextual Ad Pioneer, GumGum, Merges Playground xyz's APAC Media Business, Creating a Powerhouse Ad Suite for the Mindset Era
Press Mentions
Advertising
Tech Companies Pave the Way for Post-Pandemic Workplaces
Technology
Sustainability is important to consumers: Friday’s daily brief Plus, acquisition news from Sitecore, partnership news from Acuity
Advertising
‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
Advertising
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Advertising
Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds
Advertising
Study: Contextual Targeting More Cost Efficient than Behavioural; GumGum Most Accurate Contextual Vendor
Advertising
Study: 20% Of Ads On Kids’ CTV Content Are Inappropriate
Corporate
States Push Internet Privacy Rules in Lieu of Federal Standards
Advertising
