Advertising
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Advertising
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Advertising
GumGum’s New Streaming Campaigns Fuel Awareness for Advocacy Organizations
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Press Mentions
Advertising
How to Recession-Proof Your Ads and Meet Customers Where They Are
Advertising
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How A.I. Could Help Replace Third-Party Cookies
Advertising
Spotlight on Contextual Advertising: Q&A with Peter Wallace of GumGum
Corporate
How to Keep Your Sales Team Staffed — And Satisfied
Advertising
SAP boosts brand awareness with GumGum ad formats and contextual targeting solution
Advertising
In bid to become an always-on advertiser, Shell turns to dynamic creative tech
Advertising
‘A key impediment’: Brand safety tech continues to divide advertisers into haves and have-nots
Advertising
Media Buying Briefing: How the recession is affecting independent agencies
Advertising
