Technology
Advertising
GumGum Survey: UK Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty
Advertising
77% of UK Shoppers Say Advertising Influences Back-to-School Purchases
Advertising
Revolutionizing CTV Advertising: GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional Ads
Advertising
GumGum Announces Industry First Contextual Partnership with Tumblr
Advertising
Total Economic Impact Study of GumGum’s Contextual Advertising Solution Shows Significant Return on Ad Spend
Advertising
The Trevor Project CTV Campaign with GumGum Gives Boosts Ad Recall by 21%
Corporate
Contextual Intelligence Company GumGum to Host Meetings at Upcoming Investor Conferences
Advertising
Study Finds Contextual Ads Are More Engaging, Memorable
Press Mentions
Advertising
Tech Companies Pave the Way for Post-Pandemic Workplaces
Technology
Sustainability is important to consumers: Friday’s daily brief Plus, acquisition news from Sitecore, partnership news from Acuity
Advertising
‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
Advertising
Only 27% Of Marketers Are Very Familiar With Contextual Advertising, Study Shows
Advertising
Advertisers Avoiding Climate Change Keywords May Be Missing Out, Study Finds
Advertising
Study: Contextual Targeting More Cost Efficient than Behavioural; GumGum Most Accurate Contextual Vendor
Advertising
Study: 20% Of Ads On Kids’ CTV Content Are Inappropriate
Corporate
States Push Internet Privacy Rules in Lieu of Federal Standards
Advertising
