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Advertising
Consumers Say Holiday Ads Spark Joy, But Retargeting Threatens to Ruin Gift Surprises
Advertising
GumGum Survey: UK Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty
Advertising
Holiday Shoppers Prioritize Gifts but Cut Travel First, GumGum Survey Finds
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L’Oréal Paris triples advertising attention with contextual campaign from GumGum and Wavemaker
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More than half of Australians plan to cut holiday budgets - but gifts and food remain spending priorities
Advertising
Global Holiday Shoppers Brace for Tight Budgets Amid Economic Uncertainty, GumGum Survey Finds
Corporate
Katy Loria Joins GumGum as Chief Revenue Officer
Advertising
77% of UK Shoppers Say Advertising Influences Back-to-School Purchases
Press Mentions
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How to Recession-Proof Your Ads and Meet Customers Where They Are
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How A.I. Could Help Replace Third-Party Cookies
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Spotlight on Contextual Advertising: Q&A with Peter Wallace of GumGum
Corporate
How to Keep Your Sales Team Staffed — And Satisfied
Advertising
SAP boosts brand awareness with GumGum ad formats and contextual targeting solution
Advertising
In bid to become an always-on advertiser, Shell turns to dynamic creative tech
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‘A key impediment’: Brand safety tech continues to divide advertisers into haves and have-nots
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Media Buying Briefing: How the recession is affecting independent agencies
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