Advertising
Technology
GumGum Integrates Attention Measurement Into All Contextual Campaigns
Corporate
GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches
Advertising
SAP boosts brand awareness using GumGum’s high impact ad formats and Verity™, GumGum’s advanced contextual targeting solution
Advertising
GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities
Advertising
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
Advertising
GumGum and Frameplay Partner to Deliver Contextually-Relevant, Intrinsic In-Game Advertisements
Technology
GumGum Granted Two New Patents for Dynamic Overlay Ad-Insertion Within Video Streams
Advertising
GumGum Announces Industry First Contextual Partnership with Tumblr
Press Mentions
Advertising
Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows
Advertising
Lack of Standardization Stalls Media Decarbonization Efforts
Advertising
GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Advertising
Meet 10 adtech companies fighting to save digital advertising as privacy restrictions threaten to crush the industry
Advertising
Advertising through Economic Uncertainty
Advertising
Down with walled gardens and up with creative? 7 predictions for 2023 from GumGum
Advertising
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Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?
Advertising
Navigating the wild world of contextual – and what to look out for
Advertising
