Advertising
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Advertising
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Advertising
GumGum’s New Streaming Campaigns Fuel Awareness for Advocacy Organizations
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Press Mentions
Advertising
Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows
Advertising
Lack of Standardization Stalls Media Decarbonization Efforts
Advertising
GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Advertising
Meet 10 adtech companies fighting to save digital advertising as privacy restrictions threaten to crush the industry
Advertising
Advertising through Economic Uncertainty
Advertising
Down with walled gardens and up with creative? 7 predictions for 2023 from GumGum
Advertising
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Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?
Advertising
Navigating the wild world of contextual – and what to look out for
Advertising
