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GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardization Efforts
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Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology
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New Study by MAGNA & GumGum Reveals Brands Can Stand Out on Connected TV by Utilizing Overlay Ads to Capture Audience Attention
Corporate
GumGum Partners with the Ad Council on Support for Ukraine
Corporate
GumGum powers into Europe on the back of accelerated US growth
Corporate
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads
Corporate
GumGum Acquires Attention Measurement And Optimization Platform Playground xyz
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Almost 60% of Content Containing Climate Change-Related Keywords Are Brand Safe
Press Mentions
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Ad Buyers Press for CTV Transparency as Alcohol and Casino Ads Found on Children’s Shows
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Lack of Standardization Stalls Media Decarbonization Efforts
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GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Advertising
Meet 10 adtech companies fighting to save digital advertising as privacy restrictions threaten to crush the industry
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Advertising through Economic Uncertainty
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Down with walled gardens and up with creative? 7 predictions for 2023 from GumGum
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Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?
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Navigating the wild world of contextual – and what to look out for
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