Technology
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Corporate
GumGum Sees Over 2X Growth Compared to Industry Average, Taps Industry Veteran Michelle Hulst as President
Advertising
GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath
Corporate
Matt Coote Takes on Country Manager Role at GumGum Australia, Focusing on Growth and Cultural Impact
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
New Study by MAGNA & GumGum Reveals Brands Can Stand Out on Connected TV by Utilizing Overlay Ads to Capture Audience Attention
Advertising
L’Oréal Paris triples advertising attention with contextual campaign from GumGum and Wavemaker
Corporate
Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer
Press Mentions
Corporate
Why You Should Take (And Encourage) Zero-Work Vacations
Technology
Why proper use of contextual targeting needs to focus on mindset more than metadata, report
Corporate
Why it’s time to end the toxic culture of ‘fake it till you make it’
Advertising
Why It’s Time To End Our Love Affair With CTR
Advertising
Why CTV ad fatigue is real — and why overlay ads may be a solution, study
Advertising
Why Back-to-School is a Dangerous Time for Advertisers
Advertising
Why attention metrics matter more to advertisers than ever before
Advertising
Want to Find Voters in the Right Mindset Through Digital Advertising? Here’s How
Advertising
