Advertising
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Advertising
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Advertising
GumGum’s New Streaming Campaigns Fuel Awareness for Advocacy Organizations
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Press Mentions
Advertising
From context to commerce: GumGum’s next chapter takes shape
Advertising
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Archer Goes Brand Building To Protect Its Place On Grocery Shelves
Corporate
GumGum Reveals The Land Down Under To Be A Strong ‘Growth Market’ For Contextual Ads
Advertising
A mindset-led approach to World Cup campaigns will pay dividends
Technology
WPP Media Launches New Sports Practice While Ad Dollars Soar for Big Games
Advertising
Is AI the solution to privacy-safe targeting in a post-cookie world? Some experts think so
Advertising
Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First
Advertising
Emerging Applications of Contextual That Our Industry Should Be Watching
Advertising
