Advertising
Advertising
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Technology
GumGum Announces Industry’s First 100% Brand Safe Ad Exchange
Advertising
Heineken UK appoints GumGum in “joyful, nostalgic” Christmas campaign for Birra Moretti
Technology
GumGum Achieves 38% Reduction in Bidstream CO2 Emissions Through Partnership with Assertive Yield
Advertising
73% of U.S. Shoppers Say Advertising Drives Back-to-School Purchases
Advertising
More than half of Australians plan to cut holiday budgets - but gifts and food remain spending priorities
Advertising
Australia has spoken: Contextually relevant ads are the future of privacy-friendly advertising
Technology
GumGum Integrates Attention Measurement Into All Contextual Campaigns
Press Mentions
Corporate
Why You Should Take (And Encourage) Zero-Work Vacations
Technology
Why proper use of contextual targeting needs to focus on mindset more than metadata, report
Corporate
Why it’s time to end the toxic culture of ‘fake it till you make it’
Advertising
Why It’s Time To End Our Love Affair With CTR
Advertising
Why CTV ad fatigue is real — and why overlay ads may be a solution, study
Advertising
Why Back-to-School is a Dangerous Time for Advertisers
Advertising
Why attention metrics matter more to advertisers than ever before
Advertising
Want to Find Voters in the Right Mindset Through Digital Advertising? Here’s How
Advertising
