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GumGum Joins Global Alliance for Responsible Media (GARM) Providing Contextual, Brand Safety and Suitability Expertise to Industry Standardization Efforts
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Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology
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New Study by MAGNA & GumGum Reveals Brands Can Stand Out on Connected TV by Utilizing Overlay Ads to Capture Audience Attention
Corporate
GumGum Partners with the Ad Council on Support for Ukraine
Corporate
GumGum powers into Europe on the back of accelerated US growth
Corporate
GumGum Powers into Europe as New Research Shows Consumers Reject Behavioural Ads
Corporate
GumGum Acquires Attention Measurement And Optimization Platform Playground xyz
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Almost 60% of Content Containing Climate Change-Related Keywords Are Brand Safe
Press Mentions
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From context to commerce: GumGum’s next chapter takes shape
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Archer Goes Brand Building To Protect Its Place On Grocery Shelves
Corporate
GumGum Reveals The Land Down Under To Be A Strong ‘Growth Market’ For Contextual Ads
Advertising
A mindset-led approach to World Cup campaigns will pay dividends
Technology
WPP Media Launches New Sports Practice While Ad Dollars Soar for Big Games
Advertising
Is AI the solution to privacy-safe targeting in a post-cookie world? Some experts think so
Advertising
Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First
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Emerging Applications of Contextual That Our Industry Should Be Watching
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