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Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graph™ technology
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GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure
Advertising
Archer Drives Double-Digit Lift in Brand Awareness and Purchase Intent with GumGum CTV Pause Ads
Advertising
Heineken UK appoints GumGum in “joyful, nostalgic” Christmas campaign for Birra Moretti
Technology
GumGum partners with On Device to power new Attentive Lift solution
Press Mentions
Advertising
From context to commerce: GumGum’s next chapter takes shape
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Archer Goes Brand Building To Protect Its Place On Grocery Shelves
Corporate
GumGum Reveals The Land Down Under To Be A Strong ‘Growth Market’ For Contextual Ads
Advertising
A mindset-led approach to World Cup campaigns will pay dividends
Technology
WPP Media Launches New Sports Practice While Ad Dollars Soar for Big Games
Advertising
Is AI the solution to privacy-safe targeting in a post-cookie world? Some experts think so
Advertising
Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First
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Emerging Applications of Contextual That Our Industry Should Be Watching
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