Advertising
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Advertising
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Advertising
GumGum’s New Streaming Campaigns Fuel Awareness for Advocacy Organizations
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Press Mentions
Advertising
Study: Contextual Targeting More Cost Efficient than Behavioural; GumGum Most Accurate Contextual Vendor
Advertising
IAB Tech Lab Releases Safeframe 2.0 Secure Ad Container for Public Comment
Corporate
Innovative Companies Turn LA Into an AI Hub
Advertising
The Era of Data Privacy-First Advertising: GumGum Announces Partnership with IRIS.TV
Advertising
GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video
Technology
Computer vision – have you seen the light?
Advertising
Matterkind and GumGum join forces on exclusive new ad unit
Advertising
8 Ways to Target Ads Without Third-Party Cookies
Corporate
