Advertising
Technology
GumGum Integrates Attention Measurement Into All Contextual Campaigns
Corporate
GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches
Advertising
SAP boosts brand awareness using GumGum’s high impact ad formats and Verity™, GumGum’s advanced contextual targeting solution
Advertising
GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities
Advertising
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
Advertising
GumGum and Frameplay Partner to Deliver Contextually-Relevant, Intrinsic In-Game Advertisements
Technology
GumGum Granted Two New Patents for Dynamic Overlay Ad-Insertion Within Video Streams
Advertising
GumGum Announces Industry First Contextual Partnership with Tumblr
Press Mentions
Corporate
States Push Internet Privacy Rules in Lieu of Federal Standards
Advertising
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The Crawl, Walk, Run Guide To Contextual Targeting
Advertising
‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
Corporate
GumGum Is Recognized For Four BuiltInLA Awards Including Best Place to Work
Advertising
‘Media responsibility is now corporate social responsibility’: Marketers reassess brand safety controls to navigate a divided America
Advertising
How Brands Can Evolve To Meet The Digital Trends Of Tomorrow
Advertising
Contextual advertising leads the way in a post-cookie reality
Advertising
Contextual On The Upswing, With GumGum CEO Phil Schraeder
Advertising