Advertising
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Advertising
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Advertising
GumGum’s New Streaming Campaigns Fuel Awareness for Advocacy Organizations
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Press Mentions
Advertising
Death of cookies: The people have spoken
Advertising
A Quick Read on a Few Top AI Powered Ad Tech Platforms
Advertising
GumGum secures $75M funding round as interest in contextual targeting heats up
Advertising
GumGum Raises $75 Million From Goldman Sachs
Advertising
Goldman Betting $75 Million On Dealbreaker Ads
Advertising
Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman Sachs
Advertising
Ad Tech Firm GumGum Gets $75 Million From Goldman Sachs
Advertising
Innovator Insights: GumGum CGO Ben Plomion Makes The Case For ‘Brand Suitability’ Over Brand Safety
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