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GumGum and Fuse Media Partner to Strengthen Relationship with Multicultural Audiences
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Half of Consumers Say Identity-Based Ad-Targeting Promotes Offensive Stereotypes, Survey Reveals
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Your Holiday Gift-Giving Could Be at Risk: Targeted Ads Are Spoiling Surprises, GumGum Survey Finds
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Consumers Say Holiday Ads Spark Joy, But Retargeting Threatens to Ruin Gift Surprises
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Hershey Says “Game On!” As Intrinsic In-Game Ad Campaign Doubles Industry Standard for Mobile Ad Recall and Boosts Brand Likeness
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GumGum’s Award-Winning High-Impact Ad Format, Hang Time, Launches in Germany, the Netherlands and Belgium
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GumGum’s Groundbreaking Contextual Analysis Solution for Digital Publishers Makes Official Debut
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Verity™,GumGum’s Contextual Intelligence Solution Wins Most Valuable Product by Campaign’s Tech MVP of 2021 Awards
Press Mentions
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Empathy and Grit: Lessons I’ve Learned from Trailblazing Female HR Execs
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Emerging Applications of Contextual That Our Industry Should Be Watching
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Down with walled gardens and up with creative? 7 predictions for 2023 from GumGum
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Defining the Attention Economy: what are the metrics of success?
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Death of cookies: The people have spoken
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Could Contextual Analysis Replace the Cookie?
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Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?
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Contextual On The Upswing, With GumGum CEO Phil Schraeder
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