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GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV
Technology
The Mindset Platformâ„¢ by GumGum Introduces Groundbreaking Index - Unlocking Actionable Insights for Brands to Better Align Ads with Consumer Interests
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Corporate
GumGum Sees Over 2X Growth Compared to Industry Average, Taps Industry Veteran Michelle Hulst as President
Advertising
GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath
Corporate
Matt Coote Takes on Country Manager Role at GumGum Australia, Focusing on Growth and Cultural Impact
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
New Study by MAGNA & GumGum Reveals Brands Can Stand Out on Connected TV by Utilizing Overlay Ads to Capture Audience Attention
Press Mentions
Corporate
Empathy and Grit: Lessons I’ve Learned from Trailblazing Female HR Execs
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Emerging Applications of Contextual That Our Industry Should Be Watching
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Down with walled gardens and up with creative? 7 predictions for 2023 from GumGum
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Defining the Attention Economy: what are the metrics of success?
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Death of cookies: The people have spoken
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Could Contextual Analysis Replace the Cookie?
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Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?
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Contextual On The Upswing, With GumGum CEO Phil Schraeder
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