Technology
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Corporate
GumGum Sees Over 2X Growth Compared to Industry Average, Taps Industry Veteran Michelle Hulst as President
Advertising
GumGum’s Accredited Contextual Solution, Verity™, Selected As Newest Contextual Vendor by MediaMath
Corporate
Matt Coote Takes on Country Manager Role at GumGum Australia, Focusing on Growth and Cultural Impact
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
New Study by MAGNA & GumGum Reveals Brands Can Stand Out on Connected TV by Utilizing Overlay Ads to Capture Audience Attention
Advertising
L’Oréal Paris triples advertising attention with contextual campaign from GumGum and Wavemaker
Corporate
Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing Officer
Press Mentions
Corporate
Empathy and Grit: Lessons I’ve Learned from Trailblazing Female HR Execs
Advertising
Emerging Applications of Contextual That Our Industry Should Be Watching
Advertising
Down with walled gardens and up with creative? 7 predictions for 2023 from GumGum
Advertising
Defining the Attention Economy: what are the metrics of success?
Advertising
Death of cookies: The people have spoken
Advertising
Could Contextual Analysis Replace the Cookie?
Advertising
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Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?
Advertising
Contextual On The Upswing, With GumGum CEO Phil Schraeder
Advertising