Technology
Advertising
GumGum Selected By Outbrain to Expand Advanced Contextual Analysis Insights and Brand Safety
Technology
GumGum partners with On Device to power new Attentive Lift solution
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Corporate
Niall Hogan Appointed General Manager JAPAC at GumGum, Spearheading Expansion in Japan, Australia, and Asia-Pacific Markets
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Advertising
Holiday Shoppers Prioritize Gifts but Cut Travel First, GumGum Survey Finds
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV
Press Mentions
Corporate
Empathy and Grit: Lessons I’ve Learned from Trailblazing Female HR Execs
Advertising
Emerging Applications of Contextual That Our Industry Should Be Watching
Advertising
Down with walled gardens and up with creative? 7 predictions for 2023 from GumGum
Advertising
Defining the Attention Economy: what are the metrics of success?
Advertising
Death of cookies: The people have spoken
Advertising
Could Contextual Analysis Replace the Cookie?
Advertising
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Could Brand Safety Be The Achilles Heel In Netflix’s AVOD Ambitions?
Advertising
Contextual On The Upswing, With GumGum CEO Phil Schraeder
Advertising