Advertising
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Advertising
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Advertising
GumGum’s New Streaming Campaigns Fuel Awareness for Advocacy Organizations
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Press Mentions
Technology
Sustainability is important to consumers: Friday’s daily brief Plus, acquisition news from Sitecore, partnership news from Acuity
Advertising
AcuityAds Gives Advertisers Contextual Data With GumGum
Advertising
12 companies best positioned to ride out Apple’s privacy changes
Technology
The Race For Unified IDs: Is Ad Tech In Danger Of Putting Its Eggs In One Basket?
Corporate
How Has Covid-19 Impacted Professionals At Work? 13 Lessons Learned
Corporate
14 Top Strategies For Brands To Get Free PR
Advertising
GumGum Lands $75 Million Investment From Goldman Sachs
Advertising
Media Briefing: How publishers are pushing podcasts to new audiences
Advertising
