Advertising
Corporate
Contextual Ad Pioneer, GumGum, Merges Playground xyz's APAC Media Business, Creating a Powerhouse Ad Suite for the Mindset Era
Technology
GumGum Granted Two New Patents for Dynamic Overlay Ad-Insertion Within Video Streams
Advertising
GumGum Selected By Outbrain to Expand Advanced Contextual Analysis Insights and Brand Safety
Technology
GumGum partners with On Device to power new Attentive Lift solution
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Corporate
Niall Hogan Appointed General Manager JAPAC at GumGum, Spearheading Expansion in Japan, Australia, and Asia-Pacific Markets
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Advertising
Holiday Shoppers Prioritize Gifts but Cut Travel First, GumGum Survey Finds
Press Mentions
Advertising
GumGum and IRIS.TV Introduce Contextual Targeting Solution with Image Recognition for Video
Advertising
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GumGum Acquires Attention Measurement Platform Playground XYZ
Corporate
GumGum Accelerates Global Expansion by Acquiring JustPremium
Advertising
GumGum Accelerates Contextual Momentum, Hires William Merchan As Head of Verity
Advertising
Great Ads Are About Winning People’s Hearts and Minds (Not Their PII)
Advertising
Google’s user-level identifier bombshell: what we know (and don’t)
Advertising
Goldman Betting $75 Million On Dealbreaker Ads
Advertising
Gaming Is A Goldmine For Advertisers, But Only If They Put Gamers First
Technology
