Advertising
Corporate
Contextual Ad Pioneer, GumGum, Merges Playground xyz's APAC Media Business, Creating a Powerhouse Ad Suite for the Mindset Era
Technology
GumGum Granted Two New Patents for Dynamic Overlay Ad-Insertion Within Video Streams
Advertising
GumGum Selected By Outbrain to Expand Advanced Contextual Analysis Insights and Brand Safety
Technology
GumGum partners with On Device to power new Attentive Lift solution
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Corporate
Niall Hogan Appointed General Manager JAPAC at GumGum, Spearheading Expansion in Japan, Australia, and Asia-Pacific Markets
Advertising
New Research Proves Contextually Targeted Ads Drive an Increase in Consumer Brand Recall By 70%
Advertising
Holiday Shoppers Prioritize Gifts but Cut Travel First, GumGum Survey Finds
Press Mentions
Advertising
GumGum Lands $75 Million Investment From Goldman Sachs
Corporate
GumGum Is Recognized For Four BuiltInLA Awards Including Best Place to Work
Advertising
GumGum Accelerates Contextual Momentum, Hires William Merchan As Head of Verity
Corporate
GumGum Grows European Reach Through JustPremium Acquisition
Advertising
GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Corporate
GumGum expands contextual ad chops with JustPremium acquisition
Advertising
GumGum blasts contextual ad copycats after its $75m fundraiser
Advertising
GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
Advertising