Advertising
Advertising
Study: 41% of Ad Placements Miss the Mark Without Creative Alignment, According to GumGum
Advertising
Burger King® Germany delivers “bold, intuitive” storytelling in first test of GumGum Velocity format
Corporate
GumGum Appoints Marcus Startzel as New CEO
Advertising
GumGum Delivers Digital Ads as High as 90% More Efficient in Carbon Emissions Intensity Than Industry Benchmarks
Advertising
GumGum’s New Streaming Campaigns Fuel Awareness for Advocacy Organizations
Advertising
Nearly 80% of Consumers Favor Brand Transparency of Personal Data Use in Digital Advertising
Advertising
GumGum’s comprehensive advertising survey reveals contextually relevant ads are gaining ground as Japanese consumers prioritise privacy
Technology
Study: 94% of Consumers Across the US, UK, and Canada Prefer Contextual Ads Over Identity-based Ads
Press Mentions
Advertising
GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S.
Technology
‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is
Advertising
GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
Advertising
Contextual Ad Provider GumGum Granted MRC Accreditation For Brand Safety At The Content-Level
Corporate
Beyond Pride: The fight against tech’s brogrammer culture
Corporate
As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With Less
Advertising
Advertisers Stick With GumGum’s AI Technology
Advertising
Is contextual targeting the fashionable new way to reach audiences online?
Advertising