Advertising
Advertising
Online Casino Betty Drives 12% Uplift in Brand Awareness with Attentive Lift, Outperforming Standard Exposure by 4 Points
Advertising
GumGum Launches Mindset Agent, Bringing AI-Powered Brief-to-Segment Activation to Advertisers
Advertising
RWE Boosts Engagement by 454% with GumGum’s AI-Powered Contextual Campaign
Corporate
Global adtech player GumGum expands into France with its innovative Mindset Graph™ technology
Advertising
GumGum And Unerry, Inc Announce Collaboration To Verify In-Store Visits After Ad Exposure
Advertising
Archer Drives Double-Digit Lift in Brand Awareness and Purchase Intent with GumGum CTV Pause Ads
Advertising
Heineken UK appoints GumGum in “joyful, nostalgic” Christmas campaign for Birra Moretti
Technology
GumGum partners with On Device to power new Attentive Lift solution
Press Mentions
Advertising
GumGum, SpotX, and IRIS.TV Come Together to Support the Ad Council and COVID Collaborative’s Initiative to Boost COVID-19 Vaccine Education and Awareness Across the U.S.
Technology
‘Filthy, Sexy Pasta’ Isn’t What You or Keyword Analysis Thinks It Is
Advertising
GumGum Becomes the First Independent Ad Tech Provider to Earn MRC Content-Level Accreditation
Advertising
Contextual Ad Provider GumGum Granted MRC Accreditation For Brand Safety At The Content-Level
Corporate
Beyond Pride: The fight against tech’s brogrammer culture
Corporate
As Global Ad Spend Falls, GumGum Uses Simplaex’s AI, Rivr, to Make More With Less
Advertising
Advertisers Stick With GumGum’s AI Technology
Advertising
Is contextual targeting the fashionable new way to reach audiences online?
Advertising