Advertising
Technology
GumGum Integrates Attention Measurement Into All Contextual Campaigns
Corporate
GumGum Breaks the Billion Dollar Mark as Marketers Double Down on Privacy-First, Contextual Approaches
Advertising
SAP boosts brand awareness using GumGum’s high impact ad formats and Verity™, GumGum’s advanced contextual targeting solution
Advertising
GumGum and JW Player Partner to Integrate Viewability and Advanced Contextual Capabilities
Advertising
Vodafone leverages GumGum’s contextual intelligence platform to increase purchase intent around Samsung Galaxy Z Flip3
Advertising
GumGum and Frameplay Partner to Deliver Contextually-Relevant, Intrinsic In-Game Advertisements
Technology
GumGum Granted Two New Patents for Dynamic Overlay Ad-Insertion Within Video Streams
Advertising
GumGum Announces Industry First Contextual Partnership with Tumblr
Press Mentions
Advertising
Reach versus relevance: Compare the Market CTV test lifts favourability 8pts, likelihood to use 7pts; warns against over-optimising TV as streaming fragments audiences
Corporate
Cannes Lions: Marcus Startzel, GumGum on Why Mindset Is the Future of Advertising
Corporate
Katy Loria, GumGum CRO, on The Seat podcast
Advertising
Why Heineken is Increasingly Working Directly with Tech Partners
Technology
GumGum agent cuts brief-to-segment work to one upload on Trade Desk
Advertising
AI is transforming advertising. Just not where it matters.
Advertising
Why mindset, not reach, will decide the 2026 FIFA World Cup winners for brands
Technology
GumGum's Travis O'Neil on the Mindset Graph & Relevancy Spaces
Corporate
