New Research: Does mindset-driven contextual targeting outperform traditional?

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Real Results. 
Whatever Your Vertical.

Scotiabank

Boosting brand awareness 22% for Scotiabank’s Scene+ credit cards

increase in brand awareness

22%

increase in brand favourability

10%

Betty Sports

Raising the Stakes with Betty’s Attention-Driven Gaming Strategy

of those exposed have or will take action

64%

increase in brand awareness once optimal attention threshold was reached

12%

Make it Scotch

Make it Scotch Beats Ad Benchmarks When Healthier Choices Are Top of Mind

CTR on Velocity

1.20%

Viewability on Velocity

95%

Honest Co

Honest Company Sees 15% Purchase Intent Increase with Pause Ads

increase in purchase intent

15%

increase in brand consideration

15%

RWE

Creating Sustainable Quality Reach and Engagement for RWE through Contextual Mindset Targeting

viewability for total campaign (75% benchmark)

91%

minutes of time on site (1:15 benchmark)

5:20+