Verity™: The Contextual Intelligence Platform
GumGum’s contextual intelligence technology, Verity™, scans text, image, audio and video to derive human-like understandings.
Target Contextually and Expand Your
Reach with Verity™
Verity™’s expertise is proven to outperform other contextual vendors
1.7x More Accurate
In a Dentsu Aegis Network study, Verity™ was 1.7x more accurate than other contextual vendors. Verity™ also achieved a 48% lower cost per click and a 41% lower cost per viewable impression than behavioral targeting.
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Full Suite of Contextual Signals
Verity™ identifies a full suite of contextual signals, allowing both the buy-side and the sell-side to truly define and implement brand safety and suitability.
Verity™ Works For:
Content Categories
Prominent Keywords
Sentiment
Threat Categories and Risks
Verity™ is MRC Content-Level Accredited
First Independent Ad Tech Provider For Contextual Analysis, Brand Safety and Suitability.
The Media Rating Council (MRC) has granted GumGum's contextual intelligence technology, Verity™, content-level accreditation for contextual analysis, brand safety and suitability.
Why does this matter?
While some contextual providers have property-level accreditation, which requires the consideration of just text signals, Verity™ has content-level accreditation, which requires the consideration of all available signals including text, imagery, audio and video.
This accreditation makes GumGum the only independent ad tech provider to show that our content-level contextual capabilities meet the MRC’s rigorous guidelines.
Verity™ Aligns with Industry Standards
GARM + IAB Tech Lab
Verity™ aligns with both the Global Alliance for Responsible Media (GARM) and the Interactive Advertising Bureau (IAB) industry standards for content protection and classification taxonomies.
The Media Rating Council (MRC) has granted GumGum's contextual intelligence technology, Verity™, content-level accreditation for contextual analysis, brand safety and suitability alongside major players such as YouTube. This proves that Verity™ is driving forward industry standards and revolutionizing the contextual reach available in our industry.
GumGum also leverages the IAB Tech Lab's Content Taxonomy, providing the buy-side and sell-side with a consistent and standardized way to target contextually.
GumGum's Contextual is Tested and Proven by Third-Party Research
To prove the power of GumGum's contextual intelligence, we put it through independent, third-party testing across many variables including viewability, memory recall, cost effectiveness and consumer attention.
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