Reach Your Holiday
Audience in the Most Relevant Moments
Maximize Ad Performance & Deliver Results for Your Brand this Holiday Season.
Get Started
The Countdown to the 2024 Holiday Season is Already Here
The 2024 holiday season has only 26 days between Black Friday and Christmas. Start your advertising efforts early to capture consumers preparing their shopping lists and looking for the best deals in the market.
29%
of holiday shopping will begin before the cooler months, signaling a shift toward earlier shopping.
26%
of consumers plan to begin shopping in November, but before Thanksgiving and the Cyber 5*.
16%
of all holiday spending will occur during the Cyber 5 and throughout the rest of the month of December.
*The five day span between Thanksgiving and Cyber Monday.
We’re Making it Easy for You to Activate Your Holiday Campaigns Now
Get 24/7 Service & Support for Your Campaigns
Strategy & Setup
Use advanced contextual to reach your audience
and grab attention with high-impact creative.
and grab attention with high-impact creative.
Scale & Activation
Outcome & Performance
Optimization, measurement, and reporting
to deliver your Holiday outcomes.
to deliver your Holiday outcomes.
Place Your Ads in All the Key Holiday-Related Moments
OCT 8-9
Fall Prime Days
NOV 28
Thanksgiving
US
NOV 29
Black Friday
DEC 2
Cyber Monday
DEC 25
Christmas Day
DEC 26
Boxing Day
Canada, UK & Australia
DEC 26 - JAN 1
Hanukkah & Kwanzaa
JAN 1
New Years Day
Place Your Ads in All the Key Holiday-Related Moments
Align Your Messaging with the Top Holiday Trends for 2024
1
Omnichannel is
key for Holiday shopping
76%
of US consumers will use 3+ media channels when holiday shopping
2
Consumers are looking to cut Holiday costs
66%
of US consumers rank better prices and promotions as their top consideration
3
Digital
commerce will drive purchases
30%
of online Holiday
purchases will be via eCommerce
purchases will be via eCommerce
4
Consumers want personalization
50%
of holiday shoppers will also buy for themselves
5
Shoppers want
AI to help inform choices
74%
of consumers believe AI helped find deals and offers
Get Ready for the Holiday
Season with GumGum
Contact us to learn how we can help you
reach your holiday campaign
Thank you!
A GumGum representative will be in touch soon.