GumGum is partnering with data-enabled technology platform Xandr to bring a powerful, pre-bid targeting solution to the market. Advertisers will now have the opportunity to test GumGum Verity™ pre-bid segments on Xandr’s Invest DSP for contextual targeting, brand safety and brand suitability protection at scale. The addition of Verity™ to Invest DSP underscores the industry’s shift toward contextual targeting as a means of serving relevant ads to users in a privacy-compliant manner.
Unlike post-bid measurement and verification solutions, Verity™, GumGum’s contextual intelligence platform, classifies the page before the impression is served, allowing for more accurate and effective cookieless targeting for advertisers. Verity™ is the first ad tech provider to receive content-level accreditation from the MRC for contextual analysis, brand safety and suitability across CTV, desktop and mobile web environments. Find out more on Verity™’s proven contextual expertise here.
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