Contextual Targeting You Know
and Love, Now Available
as Standalone Data in Your DSP
Activate in 6 Easy Steps
1
Log in to
Your DSP
Your DSP
2
Navigate to GumGum Contextual in the contextual targeting section.
3
Select your pre-bid
segment(s) of choice.
segment(s) of choice.
4
Apply any
necessary inclusion/
exclusion logic.
necessary inclusion/
exclusion logic.
5
Save your targeting
selections & add campaign details.
selections & add campaign details.
6
Activate the campaign.
Activate in Your DSP Now
FEATURED SEGMENT
Reach People Hosting Holiday Celebrations this Season
Segment Name:
Curated: Seasonal > Holiday Hosting
Activate in Your DSP Now
FEATURED SEGMENT
Make an Impact on New Year's Eve Audiences in All the Relevant Moments
Segment Name:
Curated: Seasonal > New Year's Eve
Activate in Your DSP Now
FEATURED SEGMENT
Reach Your Holiday Audience in the Most Relevant Moments
Segment Name:
Curated: Seasonal > Holiday Shopping
Activate in Your DSP Now
Pre-Bid Customers' Success: The Contextual Advantage
24%
Lower Cost Per Store Visit
Compared to campaign goal.
Auto Shop brand
12.5%
Higher CTR
Compared to competing contextual vendors.
INTERNATIONAL BANK
£0.22
Lower CPA
Than the average CPA of competing contextual partners.
LUXURY AUTO BRAND
Proven & Precise Targeting at Scale
Top Benefits
Immediate Activation
Take advantage of GumGum Contextual’s off-the-shelf, pre-bid contextual and curated segments to quickly activate your campaigns. Our contextual segments align with the IAB’s content taxonomy, and our ready-made curated segments provide additional targeting opportunities to reach your key audiences.
More Memorable, Accurate, & Cost Efficient
A MAGNA Media Trials study found that video ads are 2.3x more memorable with advanced contextual intelligence engines, and a Dentsu Aegis Network study found GumGum Contextual was 1.7x more accurate than other top contextual vendors. The study also found GumGum Contextual was more cost-efficient than behavioral targeting.
Tailored to You
Activate custom segments that are bespoke to you, leveraging a combination of IAB content categories, brand safety parameters, keywords, and/or languages.
Fully Optimizable
Maintain complete control over your targeting, and optimize campaigns in real time.
A Closer Look at GumGum Contextual:
GumGum’s Contextual Intelligence Platform
GumGum Contextual is Cookieless
It leverages its contextual expertise to place brand messaging within relevant and suitable content without the use of any personal data.
GumGum Contextual Analyzes all Available Signals
It identifies text, images, audio and video to empower the buy-side and the sell-side to implement brand safety and suitability strategies without over-blocking safe content.
GumGum Contextual is Third-Party Validated
It is the first ad tech platform to receive content-level accreditation from the Media Rating Council (MRC) for contextual analysis, brand safety and suitability across CTV, desktop, and mobile web.
Reach Your Audience Across Pivotal Moments and Topics with GumGum Curated Segments
GumGum Curated Segments are now available in The Trade Desk for increased targeting opportunities for key audiences, seasonal events and trending topics to drive better ad performance across media types, including display, native, OLV and CTV.
| Segment Name | The Trade Desk | Xandr | Xandr Video | |||
|---|---|---|---|---|---|---|
| Curated: Contextual Avoidance > Alcohol |  |  | | |||
| Curated: Contextual Avoidance > Automotive | | | | |||
| Curated: Contextual Avoidance > Children's Content | | | | |||
| Curated: Contextual Avoidance > Crime | | | | |||
| Curated: Contextual Avoidance > Drugs | | | | |||
| Curated: Contextual Avoidance > Gambling | | | | |||
| Curated: Contextual Avoidance > Guns/Violence | | | | |||
| Curated: Contextual Avoidance > Natural Disasters | | | | |||
| Curated: Contextual Avoidance > News | | | | |||
| Curated: Contextual Avoidance > Political Issues > 2nd Amendment | | | | |||
| Curated: Contextual Avoidance > Political Issues > Crime/Criminal Justice System | | | | |||
| Curated: Contextual Avoidance > Political Issues > Economy | | | | |||
| Curated: Contextual Avoidance > Political Issues > Housing | | | | |||
| Curated: Contextual Avoidance > Political Issues > Immigration | | | | |||
| Curated: Contextual Avoidance > Political Issues > Women's Health/Reproductive Rights | | | | |||
| Curated: Contextual Avoidance > Politics | | | | |||
| Curated: Contextual Avoidance > Pregnancy | | | | |||
| Curated: DEI > Positive News, Climate Action | | | | |||
| Curated: DEI > Positive News, Female Sports | | | | |||
| Curated: DEI > Positive News, Gender Equality | | | | |||
| Curated: DEI > Positive News, Hispanic & Latinx | | | | |||
| Curated: DEI > Positive News, LGBTQIA+ | | | | |||
| Curated: DEI > Positive News, Mental Health | | | | |||
| Curated: DEI > Positive News, Racial Diversity | | | | |||
| Curated: DEI > Positive News, Renewable Energy | | | | |||
| Curated: Extreme Sports | | | | |||
| Curated: Foodies & Entertaining | | | | |||
| Curated: Health Care Practitioner | | | | |||
| Curated: Home Improvement | | | | |||
| Curated: Life Events > Business Creation | | | | |||
| Curated: Life Events > Buying a Home | | | | |||
| Curated: Life Events > College Graduation | | | | |||
| Curated: Life Events > Eldercare | | | | |||
| Curated: Life Events > Empty Nesters | | | | |||
| Curated: Life Events > Job Change | | | | |||
| Curated: Life Events > Moving | | | | |||
| Curated: Life Events > New Parents | | | | |||
| Curated: Life Events > Retirement | | | | |||
| Curated: Life Events > Wedding | | | | |||
| Curated: Multicultural | | | | |||
| Curated: Persona > 90s Nostalgia | | | | |||
| Curated: Persona > Auto Enthusiasts | | | | |||
| Curated: Persona > Beauty Enthusiasts | | | | |||
| Curated: Persona > Business Decision Maker | | | | |||
| Curated: Persona > Cat Owners | | | | |||
| Curated: Persona > College Bound | | | | |||
| Curated: Persona > Cord Cutters | | | | |||
| Curated: Persona > Deal Seekers | | | | |||
| Curated: Persona > DIYers | | | | |||
| Curated: Persona > Dog Owners | | | | |||
| Curated: Persona > Electric Vehicle / Hybrid Intender | | | | |||
| Curated: Persona > Family Focused | | | | |||
| Curated: Persona > Gen Z | | | | |||
| Curated: Persona > Healthy Decision Makers | | | | |||
| Curated: Persona > High Net Worth | | | | |||
| Curated: Persona > Low Income Individuals | | | | |||
| Curated: Persona > Luxury Vehicle Intender | | | | |||
| Curated: Persona > Millenials | | | | |||
| Curated: Persona > Outdoor Enthusiasts | | | | |||
| Curated: Persona > Pickup Truck Intenders | | | | |||
| Curated: Persona > Quality Shoppers | | | | |||
| Curated: Persona > Small Business Owner | | | | |||
| Curated: Persona > SUV Intender | | | | |||
| Curated: Persona > Video Gamers | | | | |||
| Curated: Persona > Working Moms | | | | |||
| Curated: Pharma | | | | |||
| Curated: Political Issues > 2nd Amendment | | | | |||
| Curated: Political Issues > Climate Change | | | | |||
| Curated: Political Issues > Crime/Criminal Justice System | | | | |||
| Curated: Political Issues > Economy | | | | |||
| Curated: Political Issues > Healthcare | | | | |||
| Curated: Political Issues > Housing | | | | |||
| Curated: Political Issues > Immigration | | | | |||
| Curated: Political Issues > Women's Health/Reproductive Rights | | | | |||
| Curated: Professional Auto Racing | | | | |||
| Curated: Professional Baseball | | | | |||
| Curated: Professional Basketball | | | | |||
| Curated: Professional Golf Majors | | | | |||
| Curated: Professional Hockey | | | | |||
| Curated: Professional Tennis | | | | |||
| Curated: Seasonal > 4th of July | | | | |||
| Curated: Seasonal > Auto Shows | | | | |||
| Curated: Seasonal > Award Season | | | | |||
| Curated: Seasonal > Back to School | | | | |||
| Curated: Seasonal > Boxing Day (Canada) | | | | |||
| Curated: Seasonal > Christmas | | | | |||
| Curated: Seasonal > Cinco De Mayo | | | | |||
| Curated: Seasonal > Cold & Flu Prevention | | | | |||
| Curated: Seasonal > College Basketball Tournament | | | | |||
| Curated: Seasonal > Easter | | | | |||
| Curated: Seasonal > Fall Cooking & Baking | | | | |||
| Curated: Seasonal > Fall Decor | | | | |||
| Curated: Seasonal > Fall Fashion | | | | |||
| Curated: Seasonal > Fall Getaways | | | | |||
| Curated: Seasonal > Fall Sports | | | | |||
| Curated: Seasonal > Family Holidays | | | | |||
| Curated: Seasonal > Father's Day | | | | |||
| Curated: Seasonal > Film's Biggest Night - 2024 | | | | |||
| Curated: Seasonal > Football Season | | | | |||
| Curated: Seasonal > Gift Giving | | | | |||
| Curated: Seasonal > Halloween | | | | |||
| Curated: Seasonal > Halloween Movies | | | | |||
| Curated: Seasonal > Holiday Movies | | | | |||
| Curated: Seasonal > Holiday Hosting | | | | |||
| Curated: Seasonal > Holiday Shopping | | | | |||
| Curated: Seasonal > Holiday Travel | | | | |||
| Curated: Seasonal > Holiday Trends | | | | |||
| Curated: Seasonal > Home Decor | | | | |||
| Curated: Seasonal > International Women's Day | | | | |||
| Curated: Seasonal > Labor Day | | | | |||
| Curated: Seasonal > Last Minute Shopping | | | | |||
| Curated: Seasonal > Latin Music Awards | | | | |||
| Curated: Seasonal > Lunar New Year | | | | |||
| Curated: Seasonal > Memorial Day | | | | |||
| Curated: Seasonal > Mother's Day | | | | |||
| Curated: Seasonal > Music Awards | | | | |||
| Curated: Seasonal > Music Festivals | | | | |||
| Curated: Seasonal > New Year's Eve | | | | |||
| Curated: Seasonal > Opening Day (Baseball) | | | | |||
| Curated: Seasonal > Passover | | | | |||
| Curated: Seasonal > New Year's Resolution | | | | |||
| Curated: Seasonal > Popular Soccer Tournaments (Football) | | | | |||
| Curated: Seasonal > Pride | | | | |||
| Curated: Seasonal > Ramadan | | | | |||
| Curated: Seasonal > Shopping Deals | | | | |||
| Curated: Seasonal > Spring Break | | | | |||
| Curated: Seasonal > St. Patrick's Day | | | | |||
| Curated: Seasonal > Summer Games 2024 | | | | |||
| Curated: Seasonal > Tailgating | | | | |||
| Curated: Seasonal > Tax Season | | | | |||
| Curated: Seasonal > Thanksgiving (Canada) | | | | |||
| Curated: Seasonal > Thanksgiving/Black Friday/Cyber Monday | | | | |||
| Curated: Seasonal > The Big Game (American Football) | | | | |||
| Curated: Seasonal > U.S. Soccer | | | | |||
| Curated: Seasonal > Valentine's Day | | | | |||
| Curated: Seasonal > Winter Holiday | | | | |||
| Curated: Self-Care & Active Lifestyle | | | | |||
| Curated: 2024 Political Elections | | | | |||
| Curated: Trending > 2024 Presidential Debate | | | | |||
| Curated: Trending > Celebrities | | | | |||
| Curated: Trending > Donald Trump | | | | |||
| Curated: Trending > JD Vance | | | | |||
| Curated: Trending > Kamala Harris | | | | |||
| Curated: Trending > Sports | | | | |||
| Curated: Trending > Television & Movies | | | | |||
| Curated: Trending > Tim Walz | | | | |||
| Curated: Trending > Wicked Premiere | | | | |||
SCROLL TO SEE ALL SEGMENTS
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