Contextual Targeting You Know
and Love, Now Available
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segment(s) of choice.
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Score Points with Fans this Football Season
Reach Your Holiday Audience in the Most Relevant Moments
Pre-Bid Customers' Success: The Contextual Advantage
Proven & Precise Targeting at Scale
Top Benefits
Take advantage of GumGum Contextual’s off-the-shelf, pre-bid contextual and curated segments to quickly activate your campaigns. Our contextual segments align with the IAB’s content taxonomy, and our ready-made curated segments provide additional targeting opportunities to reach your key audiences.
A MAGNA Media Trials study found that video ads are 2.3x more memorable with advanced contextual intelligence engines, and a Dentsu Aegis Network study found GumGum Contextual was 1.7x more accurate than other top contextual vendors. The study also found GumGum Contextual was more cost-efficient than behavioral targeting.
Activate custom segments that are bespoke to you, leveraging a combination of IAB content categories, brand safety parameters, keywords, and/or languages.
Maintain complete control over your targeting, and optimize campaigns in real time.
A Closer Look at GumGum Contextual:
GumGum’s Contextual Intelligence Platform
GumGum Contextual is Cookieless
It leverages its contextual expertise to place brand messaging within relevant and suitable content without the use of any personal data.
GumGum Contextual Analyzes all Available Signals
It identifies text, images, audio and video to empower the buy-side and the sell-side to implement brand safety and suitability strategies without over-blocking safe content.
GumGum Contextual is Third-Party Validated
It is the first ad tech platform to receive content-level accreditation from the Media Rating Council (MRC) for contextual analysis, brand safety and suitability across CTV, desktop, and mobile web.
Reach Your Audience Across Pivotal Moments and Topics with GumGum Curated Segments
GumGum Curated Segments are now available in The Trade Desk for increased targeting opportunities for key audiences, seasonal events and trending topics to drive better ad performance across media types, including display, native, OLV and CTV.
| Segment Name | The Trade Desk | Xandr | Xandr Video | |||
|---|---|---|---|---|---|---|
| Curated: Contextual Avoidance > Alcohol |  |  | | |||
| Curated: Contextual Avoidance > Automotive | | | | |||
| Curated: Contextual Avoidance > Children's Content | | | | |||
| Curated: Contextual Avoidance > Crime | | | | |||
| Curated: Contextual Avoidance > Drugs | | | | |||
| Curated: Contextual Avoidance > Gambling | | | | |||
| Curated: Contextual Avoidance > Guns/Violence | | | | |||
| Curated: Contextual Avoidance > Natural Disasters | | | | |||
| Curated: Contextual Avoidance > News | | | | |||
| Curated: Contextual Avoidance > Political Issues > 2nd Amendment | | | | |||
| Curated: Contextual Avoidance > Political Issues > Crime/Criminal Justice System | | | | |||
| Curated: Contextual Avoidance > Political Issues > Economy | | | | |||
| Curated: Contextual Avoidance > Political Issues > Housing | | | | |||
| Curated: Contextual Avoidance > Political Issues > Immigration | | | | |||
| Curated: Contextual Avoidance > Political Issues > Women's Health/Reproductive Rights | | | | |||
| Curated: Contextual Avoidance > Politics | | | | |||
| Curated: Contextual Avoidance > Pregnancy | | | | |||
| Curated: DEI > Positive News, Climate Action | | | | |||
| Curated: DEI > Positive News, Female Sports | | | | |||
| Curated: DEI > Positive News, Gender Equality | | | | |||
| Curated: DEI > Positive News, Hispanic & Latinx | | | | |||
| Curated: DEI > Positive News, LGBTQIA+ | | | | |||
| Curated: DEI > Positive News, Mental Health | | | | |||
| Curated: DEI > Positive News, Racial Diversity | | | | |||
| Curated: DEI > Positive News, Renewable Energy | | | | |||
| Curated: Extreme Sports | | | | |||
| Curated: Foodies & Entertaining | | | | |||
| Curated: Home Improvement | | | | |||
| Curated: Life Events > Business Creation | | | | |||
| Curated: Life Events > Buying a Home | | | | |||
| Curated: Life Events > College Graduation | | | | |||
| Curated: Life Events > Eldercare | | | | |||
| Curated: Life Events > Empty Nesters | | | | |||
| Curated: Life Events > Job Change | | | | |||
| Curated: Life Events > Moving | | | | |||
| Curated: Life Events > New Parents | | | | |||
| Curated: Life Events > Retirement | | | | |||
| Curated: Life Events > Wedding | | | | |||
| Curated: Multicultural | | | | |||
| Curated: Persona > 90s Nostalgia | | | | |||
| Curated: Persona > Auto Enthusiasts | | | | |||
| Curated: Persona > Beauty Enthusiasts | | | | |||
| Curated: Persona > Business Decision Maker | | | | |||
| Curated: Persona > Cat Owners | | | | |||
| Curated: Persona > College Bound | | | | |||
| Curated: Persona > Cord Cutters | | | | |||
| Curated: Persona > Deal Seekers | | | | |||
| Curated: Persona > DIYers | | | | |||
| Curated: Persona > Dog Owners | | | | |||
| Curated: Persona > Electric Vehicle / Hybrid Intender | | | | |||
| Curated: Persona > Family Focused | | | | |||
| Curated: Persona > Healthy Decision Makers | | | | |||
| Curated: Persona > High Net Worth | | | | |||
| Curated: Persona > Low Income Individuals | | | | |||
| Curated: Persona > Luxury Vehicle Intender | | | | |||
| Curated: Persona > Millenials | | | | |||
| Curated: Persona > Outdoor Enthusiasts | | | | |||
| Curated: Persona > Pickup Truck Intenders | | | | |||
| Curated: Persona > Quality Shoppers | | | | |||
| Curated: Persona > Small Business Owner | | | | |||
| Curated: Persona > SUV Intender | | | | |||
| Curated: Persona > Video Gamers | | | | |||
| Curated: Persona > Working Moms | | | | |||
| Curated: Pharma | | | | |||
| Curated: Political Issues > 2nd Amendment | | | | |||
| Curated: Political Issues > Climate Change | | | | |||
| Curated: Political Issues > Crime/Criminal Justice System | | | | |||
| Curated: Political Issues > Economy | | | | |||
| Curated: Political Issues > Healthcare | | | | |||
| Curated: Political Issues > Housing | | | | |||
| Curated: Political Issues > Immigration | | | | |||
| Curated: Political Issues > Women's Health/Reproductive Rights | | | | |||
| Curated: Professional Auto Racing | | | | |||
| Curated: Professional Baseball | | | | |||
| Curated: Professional Basketball | | | | |||
| Curated: Professional Golf Majors | | | | |||
| Curated: Professional Hockey | | | | |||
| Curated: Professional Tennis | | | | |||
| Curated: Seasonal > 4th of July | | | | |||
| Curated: Seasonal > Auto Shows | | | | |||
| Curated: Seasonal > Back to School | | | | |||
| Curated: Seasonal > Boxing Day (Canada) | | | | |||
| Curated: Seasonal > Christmas | | | | |||
| Curated: Seasonal > Cold & Flu Prevention | | | | |||
| Curated: Seasonal > College Basketball Tournament | | | | |||
| Curated: Seasonal > Fall Cooking & Baking | | | | |||
| Curated: Seasonal > Fall Decor | | | | |||
| Curated: Seasonal > Fall Fashion | | | | |||
| Curated: Seasonal > Fall Getaways | | | | |||
| Curated: Seasonal > Fall Sports | | | | |||
| Curated: Seasonal > Family Holidays | | | | |||
| Curated: Seasonal > Father's Day | | | | |||
| Curated: Seasonal > Film's Biggest Night - 2024 | | | | |||
| Curated: Seasonal > Football Season | | | | |||
| Curated: Seasonal > Gift Giving | | | | |||
| Curated: Seasonal > Halloween | | | | |||
| Curated: Seasonal > Halloween Movies | | | | |||
| Curated: Seasonal > Holiday Hosting | | | | |||
| Curated: Seasonal > Holiday Shopping | | | | |||
| Curated: Seasonal > Holiday Travel | | | | |||
| Curated: Seasonal > Holiday Trends | | | | |||
| Curated: Seasonal > Home Decor | | | | |||
| Curated: Seasonal > Labor Day | | | | |||
| Curated: Seasonal > Last Minute Shopping | | | | |||
| Curated: Seasonal > Lunar New Year | | | | |||
| Curated: Seasonal > Memorial Day | | | | |||
| Curated: Seasonal > Mother's Day | | | | |||
| Curated: Seasonal > Music Festivals | | | | |||
| Curated: Seasonal > New Years Eve | | | | |||
| Curated: Seasonal > New Years Resolution | | | | |||
| Curated: Seasonal > Popular Soccer Tournaments (Football) | | | | |||
| Curated: Seasonal > Pride | | | | |||
| Curated: Seasonal > Shopping Deals | | | | |||
| Curated: Seasonal > Summer Games 2024 | | | | |||
| Curated: Seasonal > Tailgating | | | | |||
| Curated: Seasonal > Thanksgiving (Canada) | | | | |||
| Curated: Seasonal > Thanksgiving/Black Friday/Cyber Monday | | | | |||
| Curated: Seasonal > The Big Game (American Football) | | | | |||
| Curated: Seasonal > U.S. Soccer | | | | |||
| Curated: Seasonal > Winter Holiday | | | | |||
| Curated: Self-Care & Active Lifestyle | | | | |||
| Curated: 2024 Political Elections | | | | |||
| Curated: Trending > 2024 Presidential Debate | | | | |||
| Curated: Trending > Celebrities | | | | |||
| Curated: Trending > Kamala Harris | | | | |||
| Curated: Trending > Sports | | | | |||
| Curated: Trending > Television & Movies | | | | |||
| Curated: Trending > Tim Walz | | | | |||
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