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Step into the Mindset Era with the GumGum Platform™ & the New Mindset Graph
Learn More
Step into the Mindset Era with the GumGum Platform™ & the New Mindset Graph
Learn More

Why Context + Creative is King in the Age of Attention

How to keep the attention of your target audience.

How to Capture the Attention of Your Target Audiences.

CATEGORY:
Contextual Advertising
RELEASE DATE:
November 8, 2021
RUNTIME:
48:01
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What Will You Learn?

How to leverage rich media ads to build compelling campaigns.

How to combine excellent creative and contextual placement to drive impact for your brands.

How to enhance the online user experience through contextual advertising.

How GumGum's contextual formats increased viewability above industry standards.

Meet the Speakers

Ben Plomion

GumGum
Former Chief Growth Officer

Harmen Tjaarda

GumGum
SVP, Strategic Development & Customer Success, EMEA

Mike Follett

Lumen Research
Managing Director

Joanne Leong

Dentsu
SVP, Global Partnerships

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