GumGum invented the image-based advertising category and has grown to become the largest premium in-image advertising platform for publishers and brands.
Reaching 60 million unique visitors per month across billions of images on hundreds of premium websites, GumGum’s patented image recognition and contextual targeting technology overlays highly targeted rich media display advertising units across the lower portion of relevant photos appearing in-line with editorial content.
GumGum was founded in 2007 and first introduced its in-image advertising platform in February of 2008. Today, hundreds of the Internet's premier publishers, including New York Daily News, Alloy Digital, U.S. News & World Report and Meredith, rely on GumGum to turn their photographs into lucrative interactive experiences.
In addition to giving publishers a new way to monetize their images while maintaining a relevant user experience, GumGum gives advertisers the ability to reach highly targeted audiences at scale in a brand-safe environment. GumGum's image recognition and contextual targeting technology pairs eligible campaigns with the most relevant photos, resulting in more than ten times the click-through rates and brand lift of traditional display advertising.
GumGum is headquartered in Santa Monica, California and has offices in New York, Chicago, San Francisco and Detroit. The company is privately held and its investors include NEA, GRP Partners, First Round Capital and Crosscut Ventures.