Consumers First, Contextual Next

Connecting with consumers is the ultimate goal for digital advertisers. So why do we so often forget about what they actually want?

Check out this video for a dynamic exploration of how different types of ad deliveries impact consumers and hear GumGum's CEO,Phil Schraeder how contextual advertising will impact new digital advertising trends bringing consumers first.

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GumGum CEO, Phil Schraeder joined Stephanie Layser, VP Advertising Technology, Operations at NewsCorp and Allison Schulte, SVP, Product at Dentsu during the recent IAB ALM. Hear how they view audience targeting vs contextual targeting in their full IAB ALM presentation here.

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