You may be eligible for a
6-month FREE trial
of GumGum’s Verity™ contextual solution!
As a valued partner in our publisher network, we are pleased to offer qualifying publishers a 6-month free trial of our MRC-accredited technology and no payments until 2024.
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Why You Should Invest in Contextual Advertising
Every day, it is becoming more difficult to reach the right consumers and get their attention
Unseen and Skipped Ads
More than 42% of digital ads are not considered in-view (50% of an ad for at least one continuous second).
Death of the Cookie
60% of the global web traffic will go cookie-less by 2023.
Privacy Controls & Government Regulation
Over 35% of US iOS users have “Limit Ad Tracking” function turned on.
Verity™ is MRC Content-Level Accredited
First Ad Tech Provider for Content-Level Analysis for Connected TV, Desktop and Mobile Web
The Media Rating Council (MRC) has granted GumGum's contextual intelligence technology, Verity™, content-level accreditation for contextual analysis, brand safety and suitability.
Why does this matter?
While some contextual providers have property-level accreditation, which requires the consideration of just text signals, Verity™ has content-level accreditation, which requires the consideration of all available signals including text, imagery, audio and video.
This accreditation makes GumGum the first ad tech provider to show that our content-level contextual capabilities meet the MRC’s rigorous guidelines across CTV, desktop and mobile web environments.
