Bringing Mindset to Motion for Connected TV
Connected TV Pause Ads Built for Viewer-Initiated Moments
Connected TV Advertising Built for Performance
Choose a Connected TV Advertising Platform Built for Relevance
Reach audiences in the moments that matter by aligning your video with what people care about right now. Powered by the Mindset Graph™, GumGum decodes context, sentiment, relevance, and engagement in real time so every CTV impression is intentional, resonant, and never random.
* New, direct campaigns with minimum spend required
Pause Ads activate only when viewers choose to pause streaming content, creating a full-screen brand moment on the biggest screen in the home. Powered by the Mindset Graph™, GumGum aligns creative to what viewers are seeing and feeling in real time, transforming pause moments into high-impact engagement that drives measurable results.
* New, direct campaigns with minimum spend required
Connected TV delivers premium streaming reach, but results depend on how you activate it. GumGum powers programmatic Connected TV with live contextual and mindset intelligence, aligning creative to the content environment and turning streaming engagement into measurable business impact.
* New, direct campaigns with minimum spend required
Most connected TV platforms focus on delivery. GumGum focuses on performance. Powered by contextual signals decoded by the Mindset Graph™, we align creative to live content environments in real time, helping your Connected TV investment drive measurable business impact.
* New, direct campaigns with minimum spend required
Let's Talk About Your CTV Strategy
CTV Reach is Easy.
Relevance is the Hard Part.
The Mindset Graph™ evaluates real-time signals across content, environment, attention, and past performance to inform smarter CTV decisions before and during a campaign.
Streaming delivers scale across platforms and devices, but fragmentation makes it harder to reach people in the moments that matter.
What someone watches, when they watch, and how they feel reveals real-time receptivity that traditional targeting signals can’t capture.
Attention shifts during content, within the viewing environment, and when people pause – so video should adapt to each moment.
One CTV Strategy. Multiple Moments.
Each CTV format aligns with how people engage video, from immersive viewing to intentional pauses.
Familiar Format. Smarter Execution.
High-impact 15s and 30s video placements within premium streaming environments. CTV Standard Video delivers scale and consistency – anchoring brand storytelling in moments audiences already expect, while setting the foundation for more contextual engagement.
Pause Ads Built for Moments of Intentional Attention
Full-screen CTV ad experiences that appear only when viewers actively pause content. Pause Ads transform natural viewing breaks into high-attention moments – delivering 100% screen share, longer dwell time, and engagement without disrupting the viewing experience.
Make Space for the Message Without Breaking the Moment
In-Video formats integrate brand messaging directly within the viewing environment – reinforcing relevance without pulling viewers out of the moment. Whether through lightweight overlays, dynamic resizing, or picture-in-picture video, these experiences are designed to capture attention where tone, context, and engagement are already aligned.
Designed to Work Better Together
Combine CTV Standard Video, In-Video, Pause Ads, and High-Impact Display to extend reach, attention, and storytelling across screens.
The ‘Instant Video’ Package
The simplest way to activate a managed 'Mindset powered' turnkey video campaign
Package Benefits:
Quick activation
Unified video storytelling experience across CTV Standard Video & OLV
Scaled reach & relevance
Powered by contextual AI Mindset Graph™ intelligence
The ‘Essential CTV’ Package
Essential coverage across all CTV experiences, contexts, and mindsets
Package Benefits:
Match the CTV format most relevant to the mindset of the moment
Standard Video: in ad-breaks
In-Video: when watching
Pause: when pausing
The ‘Omni-Video’ Package
The simplest way to activate a managed 'Mindset powered' turnkey video campaign
Package Benefits:
Unified mindset across CTV, OLV, and High Impact video experiences
Efficient reach, relevance, and full funnel impact
Consistent storytelling and sequential messaging
Amplify Your Brand Success with GumGum’s CTV Advertising Solutions
Request a DemoFAQ
Connected TV (CTV) is any television device that is used to stream video content over the internet - for example, Apple TV, Amazon Fire TV stick etc. The ads that play within video content on these devices are Connected TV ads.
The main difference between linear tv advertising vs. connected tv is that CTV includes any ad that plays before or after the streaming of content on connected TV devices, whereas linear TV ads are delivered during the commercial breaks of traditional TV programming.
CTV advertising allows advertisers to reach highly targeted, potentially niche audiences and provides access to detailed reporting and metrics. Since CTV advertising is hosted digitally, advertisers can see instant results at any time - with comprehensive data for ad spend and outcome.
CTV advertising works by choosing the platform you want to promote your products and services. You can then select an ad type for your campaign, like a video or display ad. Next, you can use advanced audience targeting features to ensure your marketing messages reach your target audience. And lastly, you can track and measure the results of your CTV advertising campaign to optimize your strategy for the best results.