GumGum’s Contextual Advertising Will Prepare You for a Cookie-free Future
GumGum’s Global Digital Advertising Platform Uses Contextual Intelligence, High-Impact Creative Units and Attention Metrics to Reach People Online, Without the Use of Personal Data.
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Why You Should Invest in Contextual Advertising
Every day, it is becoming more difficult to reach the right consumers and get their attention
Unseen and Skipped Ads
More than 42% of digital ads are not considered in-view (50% of an ad for at least one continuous second).
Death of the Cookie
60% of the global web traffic will go cookie-less by 2023.
Privacy Controls & Government Regulation
Over 35% of US iOS users have “Limit Ad Tracking” function turned on.
GumGum’s Contextual Expertise Works Harder for Advertisers
GumGum offers advertisers sophisticated contextual intelligence technology, beautiful ad formats across all screens and quality publishers representing all content categories
Proprietary Technology
Verity™, the most sophisticated contextual intelligence for cookieless targeting and brand safety
Quality Inventory
Quality inventory across thousands of trusted publisher sites
Eye-Catching Ad Products
Ad products built to stand out, and get attention
A Proven Contextual Intelligence Platform
GumGum’s integrated product suite offers eye-catching creative that is built to stand out and capture users’ attention in relevant environments. Every high-impact ad is contextually aligned to the consumer's mindset.
A Full Suite of Contextual Signals
Verity™ identifies a robust suite of contextual signals, including text, image, audio and video, allowing both the buy-side and the sell-side to truly define and implement brand-safe and suitable contextual marketing.
Tested & Accredited
GumGum Verity™ is the first ad tech provider to receive content-level accreditation from the MRC for contextual analysis, brand safety and suitability across CTV, desktop and mobile web environments.
Our Contextual Ads Outperform the Competition
In a new study with MAGNA, GumGum’s contextual ads drove attention and brand recall.
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High-Impact Creative that Converts for Clients
GumGum’s integrated product suite offers eye-catching creative that is built to stand out and capture users’ attention in relevant environments. Every high-impact ad is contextually aligned to the consumer's mindset.
In-Image
Unique to GumGum, this unit is placed within relevant images of the content on a page, where user attention is highest.
In-Screen
This unit remains in view at the bottom of the page as users scroll through relevant content on the screen.
Skins
This unit expands across the screen and seamlessly integrates with the content. It can also include multiple interactive features.
Top Brands Trust GumGum
