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Contextual Advertising That Matches the Moment and Drives Real Results

Connect with your audience in the moment - delivering relevance and trust while keeping privacy intact.

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Start Building Your Perfect Campaign

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Starbucks LogoMicrosoft LogoJeep Auto LogoTarget LogoMcDonalds Logo

Why You Should Invest in Contextual Advertising

Every day, it is becoming more difficult to reach the right consumers and get their attention

Illustration of a smiling cloud with the word 'Thoughtful' underneath

Unseen and Skipped Ads

More than 42% of digital ads are not considered in-view (50% of an ad for at least one continuous second).

Illustration of a laptop with legs exercising, with the word 'Agility' above

Consumers Favor Context

94% of respondents prefer contextually-relevant ads.

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Privacy Controls & Government Regulation

Over 35% of US iOS users have “Limit Ad Tracking” function turned on.

Sources: Google, Digiday, eMarketer, Statista, Hubspot.

GumGum’s Contextual Expertise Works Harder for Advertisers

GumGum offers advertisers sophisticated contextual intelligence technology, beautiful ad formats across all screens and quality publishers representing all content categories

Proprietary Technology

GumGum Contextual, the most sophisticated contextual intelligence for cookieless targeting and brand safety

Quality Inventory

Quality inventory across thousands of trusted publisher sites

Eye-Catching Ad Products

Ad products built to stand out, and get attention

A Proven Contextual Intelligence Platform

GumGum’s integrated product suite offers eye-catching creative that is built to stand out and capture users’ attention in relevant environments. Every high-impact ad is contextually aligned to the consumer's mindset.

The GumGum Team on retreat in Ojai

Understand Audiences Accurately and at Scale

Gain a complete understanding of every page, including text, images, audio, and video, to know exactly which contexts work best with your brand message.

Uncover Amazing Opportunities
for Your Brand

Discover new categories that resonate with your brand and unlock contexts that you had not previously considered for your audience or brand to be present.

Graphic showing how gumgums content-level analysis beats property -level analysis in 3 key areas - image, audio, and video
The GumGum Team on retreat in Ojai

Identify Threats to Make Sure Your Ads Don’t Appear in Unsafe Content

Protect your reputation and keep your brand safe by delivering your ads within relevant content that matches your message and values.

Our Contextual Ads Outperform the Competition

In a new study with MAGNA, GumGum’s contextual ads drove attention and brand recall.

92%
GumGum’s contextual creative ads had a 92% ad viewability average vs. 55% for
standard formats.
69%
There was a 41% increase in spontaneous recall and 69% increase in prompted recall from audiences when high-impact formats were placed in relevant environments.
46s
GumGum’s ads had a viewable time of 46s vs. standard formats, which had a viewable time of 18s.
4.8x
High-impact formats were viewed 4.8x more by respondents than
standard formats.

High-Impact Creative that Converts for Clients

GumGum’s integrated product suite offers eye-catching creative that is built to stand out and capture users’ attention in relevant environments. Every high-impact ad is contextually aligned to the consumer's mindset.

Top Brands Trust GumGum

Amplify Your Brand Success with GumGum’s Contextual Solutions

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