The Attention Intelligence Platform is now part of the GumGum Mindset Graph™.

Since GumGum acquired Playground xyz in Dec 2021, we’ve been hard at work thoughtfully integrating the two businesses. With the sunsetting of the AIP portal on (28 Feb 2025) we’ve integrated the final piece of Playground xyz into the GumGum brand and has been renamed as GumGum Attention.

By bringing Playground xyz’s attention offering into the GumGum ecosystem, we’re now able to deliver on the vision for our recently launched Mindset Graph.

The Mindset Graph is a groundbreaking engine that fuses contextual, attention, and creative data to create the perfect match between brands and consumers in the right moments and mindsets.

The Mindset Graph, which includes attention measurement, covers Display, OLV, and CTV. Capabilities differ from the old AIP offering so please get in touch if you’d like to learn more.

You can read more about the Mindset Graph below.

Thank you,
GumGum