Media Value CenterMedia Value Center gives sports marketers and rights holders the granular, customizable analytics needed to track, understand and optimize their sponsorships. request a demo
Contextualize the Value of Your Sponsorships
Sponsorship Analysis For the Modern Age
Track the true value of your sponsorships across TV broadcast, streaming and social media, including owned and non-owned channels, in one comprehensive platform.
Post-by-post Sponsorship Performance Metrics
Get granular with your sponsorship analysis by viewing performance at the individual social post level with metrics such as exposures, reach, engagements, video view duration and sponsor media value.
View performance according to multiple metrics, such as engagements, impressions and overall media value. Aggregate and slice-and-dice the data to view performance by sponsor, platform, placement, media type and more.
Fan and Follower Demographics
Truly understand your fans by analyzing the follower demographics of your owned and operated Facebook and Instagram accounts within Media Value Center.
Automated Report Generation
Powerful AI, Intuitive UI
Easily generate elegant reports that highlight social posts and key metrics relating to a single sponsor and placement. Reports contain a variety of media value and social media metrics placed in a concise and ready-to-share document.
The future of sponsorships
For too long, sports sponsorships have been an inexact science. With the technology we have today, sponsors and rights holders shouldn’t have to guess about what’s working. The Future of Sponsorships, outlines the six ways technology will build greater trust and performance between sponsors and rights holder. We also take a deep dive into the astonishing true media value of sports sponsorships and uncover how, without a cross-channel approach, traditional valuations have a long way to go.View guide
Enter the sports signage exchange
The world of sports sponsorship is adapting to the digital world, which means sponsors and rights holders will be able to make smarter decisions that lead to more effective partnerships.
In this guide, learn how programmatic signage and contextual targeting will change everything you know about the sponsorship game.View guide
Explore the social side of sports Sponsorships
Advancements in image recognition and artificial intelligence make tracking the social value of sports signage possible, giving brands a level of transparency that wasn’t imaginable just a few years ago. Here’s what you’ll learn in this fast-paced guide:View guide