Media Value
Center

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Your Pass to the UltimateAnalytics Platform

Media Value Center gives you the most comprehensive analysis of your sports sponsorships.

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Here are a fewhighlights:

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Analyze Your Owned and Operated Sponsorship Campaigns

Our dashboard is in-house monitoring made easy. Manage and optimize your owned and operated media campaigns, analyzing the performance from team, league and player social accounts.

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Track Social Data From Non-Owned and Operated Accounts

Our platform crunches the media value projections from everywhere. So you can track data from sports publications like ESPN, Bleacher Report, Twitch and other publishers sharing traditional sports, action sports and esports content.

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Access to Live Broadcast TV Analysis

Our technology measures broadcast TV and online streaming exposure using patented computer vision capabilities to give you the full picture of your sponsorship with 360-degree data at scale.

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Individual Measurement of Every Social Media Post

Stay ahead of the viral curve with a granular view of each social post. Our technology lets you measure trending topics from celebrities, star athletes, influencers and everyday fans with individual-level data.

Explore the social side of sports Sponsorships

Advancements in image recognition and artificial intelligence make tracking the social value of sports signage possible, giving brands a level of transparency that wasn’t imaginable just a few years ago. Here’s what you’ll learn in this fast-paced guide:

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co-produced by:

Adweekbrandshare Gumgum
The social side sports sponsorships

Pay for play: the esports opportunity

Esports is no longer emerging. It’s here. By 2021, global revenues will rocket to $1.65 billion, $1.4 billion of which will come directly from brand investment. This guide aims to transform you from n00b to Elite.

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co-produced by:

Adweekbrandshare Gumgum
Pay for play

The Social Footprint of Esports

Esports organizations can deliver tremendous value for their brand partners, based on the size of their social reach and engagement. The GumGum Sports' Esports Rankings is based on an exclusive Q1 2019 analysis of social reach for team, player and influencer accounts across Twitch, Instagram, Facebook, Twitter and YouTube.

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co-produced by:

Gumgum
The Social Footprint of Esports

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