Case Study: NCAA Division-1 School drives 96% more value for sponsors by predicting the value of new TV-visible digital signage

An NCAA Pac-12 athletics program was looking to install digital signage at their basketball and football stadiums. They commissioned GumGum Sports to evaluate the potential sponsor value of these assets so they could build a case internally to invest in the necessary resources.

Download the case study to see how they achieved their goals with the help of GumGum Sports’ AI-powered sponsorship analytics platform.

 

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Click here to download: Case Study: NCAA Division-1 School drives 96% more value for sponsors by predicting the value of new TV-visible digital signage >>

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What's inside

  • How the athletics program worked with GumGum Sports on a white space analysis to introduce new wide reaching signage assets and ultimately retain their biggest partner
  • How they are using sponsorship analytics today to evaluate and optimize sponsorship performance