5 Ways Artificial Intelligence Will Continue to Shape Marketing
In 2018, artificial intelligence began making its virtues clear to the marketing industry in tangible ways. So, what does AI have in store in 2019?
A new way to explain neural networks
Also known as deep learning, neural networks are the algorithmic constructs that enable machines to get better at everything from facial recognition and car collision avoidance to medical diagnoses and natural-language processing.
Can you guess which of these paintings was not made by a human?
The pieces were commissioned as part of an experiment by GumGum, a Santa Monica-based artificial intelligence company, and the Art & Artificial Intelligence Laboratory at Rutgers University. The researchers were not attempting to answer whether a machine could approximate a human’s final product, but rather whether a machine could approximate a human’s creative process.
8 Ways GDPR Is Course-Correcting the Digital Ad World
The implementation of GDPR places many uncomfortable limitations on the digital advertising marketplace for both business operations working within and outside the countries that span the EU.
NBA Advertisers Chew On Data From GumGum’s Computer Vision Tool
Last year, the National Basketball Association implemented a decision to allow sponsors to place small logo patches on player uniforms. It was the first time that the NBA had permitted jersey advertising, and it led to a key question: How would sponsors know whether their advertising investment was worth the multi-million-dollar cost?
Deep Learning Aims To Upgrade Your Smartphone's Brain
The advertising world loves big, shiny, techy things. Agency and client ears perk right up when they hear about virtual reality kiosks, gadget-filled activations and holograms of dead rock stars. But then there are the tech innovations that sound a bit, or a lot, less sexy. Things like deep learning.
Most Marketers Say They Understand AI, but the Details Are Hazy
Artificial intelligence (AI) has been invoked by everyone from Elon Musk, who warns the technology could spell the end of humanity, to labor analysts, who caution it could bring an end to most jobs.
Brand Safety Problems are Symptoms of a Bigger Issue
Brand managers have a handful of tools to ensure brand safety: blacklists, whitelists, and even third-party verification to screen placements.
GumGum's Ophir Tanz on Bad Ads and Good AI
Ophir Tanz, CEO and Founder of GumGum, a firm that started off as a computer-vision company and is quickly becoming a full-stack vertical-AI solution company.
How video game tech makes neural networks possible
When id Software’s John Carmack released Doom in 1993, he had no inkling that his gory first-person shooter — one of the first to feature a 3D environment, and easily the most popular at that time — would help spark a revolution in how machines process information.
7 Ways Technology Will Strengthen and Streamline Advertising in 2018
In 2018, we’ll see AI as a way to amplify human ability, not a substitute for it, says Kristina Goldberg, vp of programmatic for Spark Foundry.
Brand Safety Issues Are Widespread
New research from GumGum and Digiday reveals that more than two-thirds of US marketers polled in November 2017 said their brands—or brands they worked with—had been exposed to a brand safety issue at least once.
Do AI's Rewards Outweigh its Risks ?
A large part of AI work involves pattern recognition, anomaly detection and the ability to sort queries into large batches of data -- all of which require automation.