Move Forward from Oracle Advertising with GumGum
GumGum is here to help any former Oracle clients as they identify new partners to drive their desired outcomes.
With GumGum's advanced contextual intelligence platform, you can:
Leverage advanced contextual targeting off the shelf in your DSP seamlessly using the IAB’s Content Taxonomy.
Choose from curated segments for seasonal and cultural events and personas, in addition to positive DEI news to reach key audiences.
Create custom segments to target keywords, contexts, and brand safety.
Unlock revenue potential and command premium pricing for ad placements on your publisher content, all while avoiding unnecessary blocking.
We’re here to make your transition as easy and simple as possible.
Proven & Precise Targeting at Scale
Top Benefits
Take advantage of GumGum's off-the-shelf, pre-bid contextual and curated segments to quickly activate your campaigns. Our contextual segments align with the IAB’s content taxonomy, and our ready-made curated segments provide additional targeting opportunities to reach your key audiences.
A Dentsu Aegis Network study found GumGum's contextual was 1.7x more accurate than other top vendors and more cost efficient than behavioral targeting. Compared to behavioral, our contextual achieved a 48% lower cost per click (CPC) and a 41% lower cost per viewable impressions.
Activate custom segments that are bespoke to you, leveraging a combination of IAB content categories, brand safety parameters, keywords, and/or languages.
Maintain complete control over your targeting, and optimize campaigns in real time.
A Closer Look
At GumGum’s Contextual Intelligence Platform
Cookieless
It leverages its contextual expertise to place brand messaging within relevant and suitable content without the use of any personal data.
Analyzes all Available Signals
It identifies text, images, audio and video to empower the buy-side and the sell-side to implement brand safety and suitability strategies without over-blocking safe content.
Third-Party Validated
It is the first ad tech platform to receive content-level accreditation from the Media Rating Council (MRC) for contextual analysis, brand safety and suitability across CTV, desktop, and mobile web.
