GumGum Strengthens Programmatic Services in Japan with The Trade Desk

December 15, 2019



GumGum Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative: Naokazu Wakaguri), which offers its own advertising technology using AI, is now The Trade Desk, Inc. (Headquarters: California, USA, CEO: Jeff Announced to further enhance programmatic services for Japan with DSP (Advertising Platform for Advertisers) provided by Green). This allows advertisers to take advantage of GumGum's unique context targeting and rich creative capabilities not only for direct buying but also for programmatic buying.

DSP provided by The Trade Desk supports various advertising formats including display and video, and major data providers in Japan and global, and can deliver digital advertisements on devices such as PC and mobile. In addition to flexible bidding and highly transparent reports, the media and data planning function “Planner”, UI “Megagon ™” and AI-based operation optimization function “Koa ™” are used for efficient media. Planning and buying are used to deliver digital advertising campaigns for advertisers around the world.

Naoko Wakaguri, Managing Director of GumGum Japan, commented as follows: “With enhanced programmatic services with The Trade Desk, advertisers / agencies can buy GumGum inventory more efficiently. This will help advertisers and publishers. Is a major milestone for the development of the programmatic space and the future of ad targeting."

“The Trade Desk Senior Vice President, North Asia,” Troy Yang said: “The Trade Desk not only provides advertisers with a transparent advertising distribution platform, but it is also very important to continue to expand and offer superior features and premium inventory to advertisers as an option. Customers using our platform can use GumGum's unique AI-based contextual targeting function and animation-rich rich creative formats in programmatic trading to deliver ads in a brand-safe manner and it will be."

For more information about the Trade Desk and connected programmatic services of GumGum, please contact us at

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